3.24 Main effects vs simple effects
- Main effects
- Main effect of factor A, ignoring factor B
- e.g., Effect of
race
, ignoringsmoke
- e.g., Effect of
- Any time there’s a significant main effect
- Main effect of factor A, ignoring factor B
- Simple (main) effects
- Simple effect of factor A (at a level of factor B)
- e.g., Effect of
race
for smokers (i.e.,smoke
= 1)
- e.g., Effect of
- Only when you have a significant interaction
- Simple effect of factor A (at a level of factor B)